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Senior Product Marketing Manager

United States, Marketing

Description

We’re looking for a passionate and experienced product marketing expert to join our growing team. This is a unique opportunity to make a major contribution to CyberProof’s marketing efforts to execute on its differentiated story and disruptive managed security services offering.

What you will be doing

  • Create compelling content (presentations, webinars, papers, etc.) to reach security stakeholders
  • Drive an audience-centric marketing approach within the organization, ensuring that messaging, content and campaign strategies are centered around customer buying needs
  • Develop and implement GTM strategies and campaigns in collaboration with regional sales and marketing stakeholders
  • Develop deep understanding of the buying audience by conducting research about target personas, buyer needs and the purchasing decision process for the organization’s services
  • Own and develop thought leadership messaging and point of view
  • Provide training and sales enablement for inside sales and sales teams worldwide
  • Develop narratives and use cases that addresses key client pain points
  • Define the customer journey; build programs to increase awareness and adoption

Requirements

  • 5+ years proven success in marketing and/or product management roles
  • Hands-on experience delivering high-quality marketing materials with a creative flair to bring fresh ideas into product positioning and marketing campaigns.
  • Ability to conduct market, competitor and customer research to gather insights and assess market opportunities
  • Ability to create value propositions and messaging strategies
  • Ability to develop strategies for creating pipeline for new offerings, and create account-based marketing programs to grow existing relationships
  • Technical orientation, preferably with knowledge of cyber security products and/or services
  • Excellent written, verbal and visual communication skills
  • Ability to communicate effectively to both technical and business level audiences in a compelling and differentiating manner
  • BA/BSc degree or equivalent experience
  •  Hands-on experience in cyber security role (SaaS and managed security services a strong plus)
  • Excellent English (English as a mother tongue)

Apply for This Position

I really appreciate the flexibility in my work, the learning opportunities… In terms of my schedule, I have the flexibility to do any trainings that are of interest to me and I’m free to take up something new. I can create my own work hours – it’s very flexible, as long as I continue to do a good job and get the work done. I also enjoy the fact that there’s a new challenge every day!


– Aman Malhotra, Senior Solutions Architect