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Product Marketing Manager

United States, Marketing

Description

CyberProof is a cyber security services and platform company whose mission is to help our customers react faster and smarter – and stay ahead of security threats, by creating secure digital ecosystems. CyberProof automates processes to detect and prioritize threats early and respond rapidly and decisively.

CyberProof is part of the UST Global family. Some of the world’s largest enterprises trust us to create and maintain secure digital ecosystems using our comprehensive cyber security platform and mitigation services.

CyberProof is looking for a Sr. Product Marketing Manager seasoned in cybersecurity to help us capture the MxDR market. You will work with the best in the business, and we need you to bring your creativity, imagination and energy to this high-profile position. As the Sr. Product Marketing Manager, you will engage cross-functionally with the relevant teams to design, plan and execute a go-to-market strategy that drives real measurable success. This will include building differentiated messaging that increases awareness and demand in that space.

You are a self-starter who is capable of excelling in a fast-paced environment by taking ownership of the product marketing activities related to CyberProof cybersecurity services. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into simple, compelling messages that resonate with customers is crucial.

Responsibilities:

  • Develop and execute the go-to-market strategy for various CyberProof security services.
  • Plan and drive the launch of cybersecurity services in accordance with the go-to-market strategy.
  • Build product positioning, value propositions, and messaging that resonates with CyberProof buyers and that competitively position CyberProof in the market.
  • Actively collaborate across marketing, product management, sales, channel partners and other stakeholders to execute and manage the go-to-market strategy for various cybersecurity services.
  • Use cybersecurity expertise and understanding of buyer personas to create compelling and high-quality content and assets that help customers learn, understand and select CyberProof to augment their enterprise security operations.
  • Continuously enable all aspects of sales through the development of core assets, training and content that communicate the value proposition and key points of differentiation of CyberProof capabilities.

Requirements

  • 5+ years of product marketing experience specifically in one or many categories of cybersecurity
  • Bachelor’s degree in an applicable field
  • Impeccable written and communication skills
  • Very strong presentation skills
  • Ability to translate products features into simple, compelling messages and narratives that resonate with prospects, customers, partners.
  • Excellent people and management skills to interact with cross-functional teams, partners and other third parties.
  • Proven track record of execution on product launches, initiatives/programs
  • Market/industry cybersecurity experience and strong understanding of public cloud infrastructures including at least one of either: Amazon Web Services, Microsoft Azure, or Google Cloud.
  • Strong business acumen and technical background

Apply for This Position

I love the fact that I learn new things at work every single day. But it’s more than that. With each new cyber threat we encounter, I have this feeling that we’re going ‘head-to-head’ against the hackers – that we are going to find a way to solve the problem, to beat those hackers.


– Asaf Haski, Senior Cyber Threat Intelligence Analyst