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Product Marketing Manager

Location: UK

About the Position

We’re looking for a passionate and experienced product marketing expert to join our growing team located in central Tel Aviv. This is a unique opportunity to make a major contribution to CyberProof’s marketing efforts to execute on its differentiated story and disruptive security services offering.

What you will be doing

  • Have a passion for product positioning and messaging, with excellent writing skills
  • Drive an audience-centric marketing approach within the organization, ensuring that messaging, content and campaign strategies are centered around customer buying needs
  • Develop and implement GTM strategies and campaigns in collaboration with sales and marketing stakeholders
  • Develop deep understanding of the buying audience by conducting research about target personas, buyer needs and the purchasing decision process for the organization’s services
  • Own and develop thought leadership messaging and point of view
  • Work closely with the fast-growing security operations and analyst teams worldwide
  • Develop narratives and uses cases that addresses key pain points
  • Create compelling content (presentations, webinars, papers, etc.) to reach security buyers
  • Define the customer journey; build programs to increase awareness and adoption
  • Proven experience planning and executing events, trade shows, webinars, etc.

Skills

  • 5+ years proven success in marketing and/or product management roles
  • Ability to conduct market, competitor and customer research to gather insights and assess market opportunities
  • Ability to create value propositions and messaging strategies
  • Ability to develop strategies for creating pipeline for new offerings as well as upsell and account-based marketing programs to grow existing relationships
  • Technical-orientation, preferably with knowledge of cyber security products and/or services
  • Excellent written, verbal and visual communication skills
  • English mother tongue level a must
  • BA/BSc degree or equivalent

Apply for this Position


cyberproofAttach Resume